About Us


Our Approach

It's not always about the money. How you spend your time has to be enjoyable, and this is why we now focus on supporting small businesses, particularly new start-ups.
We always try to be honest and ethical when talking to clients. Our best advice to you might be "don't do it", but at least we can sleep at night.

Bill Reed - Founder and Director

Bill has a BA (Hons) in Business Management and Organisation. He hasn't just got the certificate though, he walked the walk developing and managing a sales team with an annual turnover of more than £150 million for one of the world's leading IT companies.
During that time Bill developed a passion for Continuous Improvement, and trained in Disaster Management and Business Continuity. Later he added qualifications as an ISO9001 Internal Auditor, and added training in ISO 27001 Information Security.
Bill has lived and worked abroad and managed an international multi-cultural team. After a recent redundancy, Bill has now set up Magic Frog, a network specialising in supporting small businesses, particularly new start-ups.